B2B (business-to-business) market research is a strategic process that involves gathering and analyzing information specifically related to the needs, preferences, and behaviors of businesses and other organizations. Unlike B2C (business-to-consumer) research, which focuses on individual consumers, B2B research targets the dynamics between businesses, suppliers, and other stakeholders. The goal is to gain insights into market trends, industry challenges, and the competitive landscape, enabling businesses to make informed decisions, refine their strategies, and enhance their overall performance. B2B market research typically involves methods such as surveys, interviews, data analysis, and competitive intelligence to provide a comprehensive understanding of the business environment.